1/6 Static Approach

Develop a design direction, layout and copy for the static infographic.

2/6 Video Storyboarding

Design a static storyboard of the animation to illustrate how it would look when animated.

4/6 Brand Research for Logo Redesign

Conduct research on the Applied Performance Innovation team's values and brand feel.

5/6 Logo Iteration

Design various logo directions based off of the research, taking into account form and color as well as the overarching Nike brand.

6/6 Final Logo

Complete rounds of edits following feedback from the team to deliver a final logo and abbreviated brand book.